The normalisation of insets as ingredients.
This project was created in order to grant awareness to the incredible benefits consuming insects, more prominently, dried meal-worms has. These campaign images are Instagram based as they are cropped to match the square ratio Instagram pushes. Each image depicts different steps (in order) of creating cupcakes. Each image also depicts crucial nutritional values of dried meal-worms.
Meal-worms contain all 9 essential amino acids along with important minerals such as Iron and Calcium. Depending on how they're prepared, meal-worms can contain up to 69% protein. They're an incredible alternative to beef as they match the protein contents as standard beef.